The root word image need not be used only to mean representation (in the sense of one thing referring to something other than itself). To re-present can be defined as the shift in referential frames of the viewr from the space of events to the space of statements or vice versa. Imagining (as opposed to imaging) is not a pictorial preoccupation. Imagination is a projection, the exteriorizing of ideas about the nature of things seen. It reproduces that which is initially without product.  
Mel Bochner 

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